![]() ![]() A smart product flanking strategy enables it to grab more commercial shelf space and penetrate untapped, under-served markets like never before.Quality, Innovation and R&D – HUL continuously pushes the envelope when it comes to creating high-quality product lines that are innovative, sustainable and impactful. HUL breaks down its products into smaller sachets, customizing them to suit the budget and value requirements of the target market segments. Customization – The Magic IngredientOver the last 80 years, HUL has deployed multiple product strategies to consolidate its position as an FMCG market leader:Product Flanking – HUL was to use customization to reinvent its product lines.
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